Self Service: The Now

Today I clicked onto Self Service's blog and was met with a cacophony of Prada store-opening sounds. Multiple simultaneously auto-playing videos was a bit overwhelming at first - but then it really got across the disorder of an actual busy event like that one. I am a massive fan of Self Service and everything by Petronio Associates and this has added to my awe.

A very simple way to effectively express an experience digitally.

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